For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. CTR : Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.These can be graphics, other video extracts, camera angle changes etc. Pattern interrupts : elements in a video that are different from the rest of the video (they literally “interrupt” the “content”).Watch time : total time spent watching a YouTube video since it went live.Session time : the amount of time spent by a person on YouTube after watching your video.If your content helps YouTube, YouTube will help you. They are important for YouTube and therefore for your content. This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.They are a few important terms you need to know and remember when using YouTube to make sure your content will "fit" the site better.Īlways consider the below notions. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. The test_cookie is set by and is used to determine if the user's browser supports cookies.Ī cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. These cookies track visitors across websites and collect information to provide customized ads. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.Īdvertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It does not store any personal data.Īnalytical cookies are used to understand how visitors interact with the website. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category.
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